About us

Perenne 010 was born from the experience of Jhorman van Leliveld, a first-generation immigrant who left Ecuador for the Netherlands at age 6. Growing up between cultures, he saw a gap—no clothing truly represented the stories, struggles, and pride of Latin American immigrants. Years later, in the heart of New York, he created Perenne to fill that space.

Launched in March 2023, Perenne 010 made its debut with “Migration is an Expression” during Hispanic Heritage Month—a collection inspired by the Latin American journey across borders, oceans, and generations.

Perenne 010 is for the Latin American soul abroad—the ones who carry home in their heart and culture in their walk. It’s also for anyone who believes in the beauty, diversity, and power of Latin America.

At its core, the brand lives by one call to action:

Celebrate Latin America.

Because no matter where you’re from or where you’re headed, if you’re rooted in purpose and pride, you’re already moving the culture forward.