About us

Perenne 010 was built from lived reality.

Founded by Jhorman van Leliveld, who left Ecuador at six and grew up in Rotterdam, the brand comes from a life lived between cultures. That experience revealed a gap. No brand truly reflected the Latin American diaspora as it exists today.

 

So we built one.

 

Launched in 2023, Perenne 010 introduced itself with “Migration is an Expression” — a statement that movement doesn’t dilute identity, it strengthens it.

From New York to Rotterdam, from Latin America to wherever we go next, Perenne 010 represents those who carry their culture without compromise.

This is not about fitting in.

This is about taking up space.

At its core:

Celebrate Latin American Culture!

Not as a moment, but as something permanent.